Saying that he is a broken man he isn't like a stereotype of a male. When he calls the company selling him 'dog food' he is shown to the audience as aggressive and showing his dominance over this other male on the phone dealing with the situation, will is also in a suit which shows he has authority and is powerful by his smart appearance. He starts to insult the person representing the meat company , as he gives his name to the company a voice of a robot says no order for Ben Thompson which will picks up on and starts to insult him
As a blind meat sales man who doesn't eat meat and becomes outraged also will starts to question the company representative man hood by asking if he has had sex before this upsets the guy and the aggressive stereotypical male is shown which is the opposite of what the audience see at the begging of the film. The close ups of wills face is used a lot in the opening two minutes of the film which is used effectively to show the emotion of his face as it changes a lot an to get the audience to sympathise with his character as his is an emotional wreak filled with anger and spite.

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